The future of Atomix Mag.

It’s only been two and a half months since we launched our first issue, but it feels like we’ve been around for ages, right? Maybe it’s because we’ve been working on this since May 2010, or maybe because it has been two crazy busy months. Either way, it’s been quite a ride.

E3 is just around the corner, and we are super excited about it. While we get ready for the show, I can tell you in advance that we are preparing a bunch of features and getting many interviews with world-famous leading game designers and producers. Atomix will be there and I promise you: We are going to have some kick-ass content for the mag over the next few months. 

As you may already know, Area 5 has decided to take a step in a different direction, and we totally understand and support them. They are a bunch of talented guys, and we couldn’t be happier to have worked with them. We really wish them the best of luck. As for Atomix, we will pursue the original vision we had since day one: to become a truly global product with contributors, editors and freelancers working with us all around the world. We’ve set our goals high, and we are working every day to succeed in this objective. 

In just a few months, we’ve learned from many different things, including technical issues and unknown limitations we never imagined before launching our product. Developing for iPad and mobile devices is really fun, and we knew from day one that, in order create a perfect product which would be stable and bug free, it would require a large amount of time and patience. We’ve heard the complaints and suggestions, and we’ve been processing every bug report from every corner of the world. Step by step we are building a better, more stable, and more reliable app. Just over the last few weeks, we’ve made a bunch of improvements, including moving to a faster ISP for content delivery, fixing more bugs, and learning more about technical limitations about our platform running on iPad. 

Please consider that Atomix Mag is built on top of it’s own “engine”. To create all the contents you see each and every month, we are developing our own tools and software. We are not using just any random technology for iPad or Tablet content creations because we don’t want to get stuck with a bunch of average features that you will start to see in many different publications in the market. This is a difficult decision, but we know it will be better in the long run. 

For me, what’s worth noticing is that even big publishers like Condé Nast and Time Warner are still figuring out the best business model for their iPad publications. Heck, even yesterday there was some news of an iPad version of Wired Magazine! In a way, I feel like we are learning every day from this market and we are all inside a giant lab doing this crazy little experiment called “How Magazines Should Look and Feel in the Future”. 

Atomix Magazine is still a big freaking experiment and we will continue to innovate in our space. Being the first video game magazine created for iPad is not enough, and we won’t stand still. We have a bunch of ideas you will start noticing over the next few months, and we ask you to stay on board with us on this journey. 

We really want to thank all of our readers and consumers around the world that supported us during our launching period, especially since we know that some of you really suffered in order to get the magazine due to many different technical issues. To thank you all and try to return you some good will, we’ve decided that our 3rd issue will be free of charge. While we are still trying to figure out the best business model for this company, we really want to thank each and every one of you who are making this possible every single month. 

Expect an update for the app over the next week just before E3, and expect our third issue ready for E3 week (first week of June as usual), and trust us when we say that Atomix is here to stay.

Thank you all. We’ll keep in touch. 

Oscar Yasser

CEO, Publisher and Founder. 

Atomix Mag. 

@akirareiko (Twitter)